Internet nowadays is crowded with blogs, probably because many people are starting to express themselves in writing and teaching other people how to do stuff that they’re good at. Blogs or weblogs come in different categories and it gives you the freedom to express yourself, share what you know and speak out in a community of opinionated people. Blogs are not just for online journals, it can also be used to promote products, companies, websites, books and even portfolio of pictures.
However, if you’re new to blogging, you will find it hard to market your blog at first. There are some things that you need to be aware of when it comes to blog marketing.
If you are good at marketing, blog marketing should be very easy. Many people use blogs to air out their opinions and not to earn money. If you have never tried to build your own blog or started blogging in the past, then you should try building your own in order to get the feel of it. You can use free platforms like WordPress.com and Blogger.com. If you try it out yourself, you’re giving yourself the opportunity to learn what it does and how to maintain a blog.
If you’re only using your blog as a personal blog where you can air out your opinions and can password-protect, you really have nothing to lose or gain. If you’re not comfortable that others might read your blog, it’s okay. You can check out how blog platforms work so you can make one for yourself. Your privacy is all up to you. However, you’re only doing this so you can see how the whole thing works. And if your main aim is to earn a passive income while blogging, then you should try starting a niche blog to generate income.
Using a blog in order to promote a product or service is cheaper than having a full website designed for a specific product. This is because you can find many free blogging platforms out there that you can use on your advantage. Having your own self-hosted blog is also advantageous but you will have to invest a little money. The costs of getting both hosting and domain is really cheap and if you are successful with affiliate marketing, you can easily get your ROI.
Free blogs are of course cost-efficient but you are only limited to a few designs and functionalists. If you’re trying to build a niche blog using a free platform, you will be limited to a few themes which may not be suitable to your content’s theme. If you’re just starting, that’s not really a problem. You can make changes later when you have enough time to start customizing your blog, as long as the content is ready. You can also export your posts and import to a new blog in case you’re planning to buy hosting and domain service in the future.
Having your own blog gives you the power to take control of how it looks and what you publish. You can decide on the voice that you want to use in your posts and how you want your site to portray that personality. For anyone who wants to start making a blog, the opportunities are endless. All you need to do is to regularly update your blog and be consistent. The content of your blog also depends on you. Whether you want a full blog with opinions, reviews on products or individual feature articles for each product or service that you want to promote. A blog is really one of the best ways for you to promote anything that you want and earn money from it.
Blog marketing can only get confusing if you wouldn’t focus. However, the result of your blog greatly depends on the efforts that you spend on it. Earning six figures through proper blog marketing is possible and many people claim to have earned huge commissions every month. Although it may seem like a hard task, it will get easier in the long run. The key is to take small baby steps to start your own blog and be consistent. This is the secret of most six figure bloggers.