With Ecommerce hitting roof in terms of growth and business plans being drawn around digital marketing at the core of most of the future forward companies, many interesting opportunities in terms of career development in marketing has given birth to specializing in online/ media.
In order to become a successful internet marketing consultant, you have to grow a keen interest in e-business and internet media. AT an early stage of your career, all you have to do is to gather experience and knowledge as much as you can. This preparation will help you to acquire skills, improve understaning and simultaneously achieve business goals. Growing with knowledge and using the learning can take you to the next level. It’s all about ‘non doing the same mistakes again’.
Professionally, you have to develop marketing skills, be aware of your strength and weakness and have to chalk out plans to overcome the deltas.
During the career journey, you will come across different situations, challenges, issues with system, technology and even people. For those things which need you to learn are always a stepping stone for you to look at the brighter side of your career rise. People management on the other hand need a lot of understanding, especially at different level of thinking – keeping the other’s in mind. Knowledge sharing with peers and superiors is a crucial bridge for getting things done and even surviving expectations.
You can choose from – working for others as an employee or for yourself (may be as a consultant). Choice is yours. SEO/ SEM Trainee or Online Marketing Internship opportunity is what you should look at if you wish to take up the job as an employee at a later stage. There are pros and cons for each of them. For being an employee it’s the cut out task of working for the allocation and scope remains limited. However for the profile of Digital Marketing Consultant, you don’t have any limits. You get paid for your skills and management.
I would not recommend someone working as a ‘part time online marketing consultant’ simply because of the nature of work and the involvement that is required in each project. You just can’t do a On-OFF, at-least not in thinking and implementation of strategy and focus on the goals.
With the advent of earning sources such as Google Adsense and other click or based commission pays, a blogger can also earn much more than what it was ever thought about. All you have to make sure is not to loose your identity and try to be an authority in whatever you are working for.
One common question that most of the aspirants of digital marketing look forward to is – Online Marketing Certification – Is it necessary? Can’t I do without them? If I don’t possess a certification in paid search or search marketing, do companies consider my candidature? What about those who are seeking my expertise as a consultant, do they really need to see that I’m certified?
Some of the early stage experts are a bit worried if they could carve out a big future for themselves for all life. Job boards and community groups are flooded with queries around this fear of uncertainity for SEO/ PPC or Social Media as a career.
A specialist with a USP such as Local SEO, or Large scale PPC account experience will definitely have its own advantages and the market is open for talent. There is no limit where you can reach if you are confident about your skills and your really ‘know’ your stuff.
A few options as a digital marketing expert or those who wish to be the part of the digital age:
- Digital Marketing Manager
- Brand Manager
- Affiliate marketing executive
- PPC Manager (Adwords)
- Social Media Manager (Facebook, Twitter etc.)
- App Store Optimization Expert
- SEO Analyst (Organic)
- CRM Specialist
- Email, SMS marketing specialist
- Content Strategy and Management
- Mobile Marketing Specialist
- E-commerce Manager
- Web Analytics Expert
- Cyberlaw Special
There is no doubt about the bright future Digital marketing has, however, how to get most of it for yourself is up-to the individual.