7 Responses

  1. Benny
    Benny January 21, 2014 at 5:00 am | | Reply

    I like the piece, though I have one suggestion. As far as writing is concerned, these broader marketing topics always require specific examples. It can be widgets, it can be midgets, just guide the reader into a quick snapshot. For instance:

    -Content Marketing Calendar for trendy soda co. (literally spitballing here)
    1. Articles about the content of soda
    2. Articles about other similar competition, comparisons/contrasts, getting the brand in the mix.
    3. Series on X
    4. Webinar on Y

    rinse and repeat.

    Even an example that simple (and so hastily constructed) is nice for the reader. Graphics (not too flashy now) are even better! I read the words, but some people don’t. Make your “simple” marketing guide unique.

  2. vyankatesh
    vyankatesh January 21, 2014 at 3:04 pm | | Reply

    Good analysis…

  3. Loken
    Loken January 21, 2014 at 5:57 pm | | Reply

    Hi Shiva,

    It was a good article and worth reading!
    Can you elaborate more on “Search Optimization content”?
    How we should write a content that is very interesting to the customers?
    How we should write a humingbird friendly content?

    Loken Singh

  4. Archana
    Archana January 22, 2014 at 8:53 pm | | Reply

    Hi Shiv,

    The article is quite nice no doubt. It would have been more helpful if you could elaborate each point separately. I agree this would create more articles to write however what every marketer faces today is how to do it.

    Everyone ideally reads up on what needs to be done, but no one tells you how to actually do it. Maybe you can have a vote on the different ways in which to write content for the website. Web content and SEO content maybe the same at a glance but in reality i believe are more different than one tends to notice. This is what I felt. looking forward to read more of your articles.

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