One Response

  1. Ram
    Ram January 28, 2014 at 9:55 am | | Reply

    Hi Shiva,

    Facebook PPC ads are also cost effective compared to other forms of PPC ads. The more CTR an ad has the lower is the CPC. BTW ads can also be targeted to anyone outside Facebook by uploading your own email, phone number list. This makes Facebook Advertising Unique. But I do have a question for you. Will Facebook advertising tend closer to saturation as time progresses? Google’s advertising is more search based “keyword specific” but there is always room for more long tail keywords, but facebook lacks this. A persons interest will always remain finite. How do we combat this challenge?

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