Surprised, aren’t you? A day before I saw this title and the first thing that came to my mind was really? Facebook is into Newspaper now? But when I read the full story I found out it was merely a news about any new publication. But it was the next big thing and the latest WOW thing developed by Facebook Creative Labs.
With Facebook turning 10, Facebook Creative Labs have introduced their first app for smartphones called Paper. Quickly after its release this app has gained to the top position of iphone app and the rest of the people are storming in istore to get this app on their iphone. This is not only a breakthrough for Facebook but it is also a part of celebration for Facebook’s 10 year anniversary as well.
What’s so great about Paper?
To start with Paper have immediately became favorite for a mobile app and tech enthusiastic. Already it has received lots of very high praising reviews from tech and mobi forums, which makes it one of the best automated promotional campaign of the century. Many of the critics first stated that people are doing so because of their emotional bonding with Facebook. But the truth of the matter is that there are some features that sets Paper apart from all other similar apps in today’s market.
Paper is effectively designed to help the reader to concentrate on their reading without any distractions. The full screen design with completely user friendly UX made this app THE thing in today’s app market. I know that there are lots of similar news reading apps in the market but this app has beaten its competitor to the ground with features like custom content segmentation and real-time Facebook integration.
Want to read something out of default? Change it. It is as easy as that. Paper comes up with feature that enables it’s user to pull news and updated contents from all sorts of major authoritative websites. This feature is a unique one and this is one of the mentionable feature of Paper which made people go crazy on this app.
Missing a content is made almost impossible with Paper. This app is designed in a way so that you do not miss any content on your interested subject. It helps the user to find and read contents or news from their favorite site or written by their favorite authors which were really hard to find in the past. If you love reading then Paper is the app made just for you.
So is this end for Facebook?
Because of Paper’s so much success people thought that now Facebook would be venturing more into the publication industry, but such claim did not had a chance. Paper is not a substitute of Facebook and if you have thoughts of missing Facebook than think no further as Paper has built in options for you to use real time Facebook as well; with all the features like sharing status, commenting and finding friends who have similar likings towards specific niche.
Facebook has recently created waves with the ‘my life movie video’ them and many jumped in to see out of curiosity. This was taken well by the social media community and I believe was a great success.
Facebook is evolving and the reason why most of the people check FB status and updates as the first thing they do when connected to the internet or mobile is the ‘new’ thing the social factor bring in every now and then.