Google is just behind the Facebook now in the Alexa ranking, but yet Facebook is the second choice after Google to carry out PPC campaigning. Using Facebook you can create good traffic for your website and generate sales and leads. You can use Facebook for the advertisement of any product and will see you business increasing in multiples in no time. You may create a fan page and then you have to supply the product information and upload a picture. In the next step you have to create your Facebook Adverts which is just a click away, and then you decide how much you are going to spend in a day for your ads to flash. You may easily choose the demographics of the target audience for your adverts.
LinkedIn enables you to target your PPC campaigning demographically as well. You can target a specific age group, profession, industry or geographical region. It has the feature of both CPM and CPC advertisements. Whenever you go for PPC campaign in LinkedIn you should keep in mind to super target your advertisement. Twitter is also gaining immense popularity throughout the world. It is a micro-blogging site and also has social networking features. It can also effectively used for PPC campaigning.
It has been seen that Google and Facebook has a larger audience than any other site. But before investing on a PPC campaign you should keep some factors in mind. You should consider the return on investment. It has been observed that Google Ad Words has the highest return on investment when compared to any other PPC platform. It also has a large distribution network and Facebook is closely following it. If you go with Google Ad Words your ads will be shown on the search results of Google search result page. So it is better to choose the best PPC platform depending on your need and target audience.