This is really a worrying factor in the SEO practice and keyword research industry. There are many website and blog owners who do not know anything about Google’s new penalty policy for over-optimization to certain websites.
Over-optimization and the Google penalty comes in hand in hand after the introduction of Google Penguin update to the Google keyword search engine. This is a new update which has been making waves since 24th April of 2012 and still it is not very well known by many of the website owners. Now, you must be thinking that what is this Google Penguin update and what this possibly could do to your website? Certainly, the Google search engine can penalize you on base of over-optimization on the number of organic visitors you get and the pay-per-click theory. On the other hand, you might be losing the site traffic you used to have earlier. If this happens, then this one is the clear indication that Penguin update algorithm from Google has already hit your website.
Now what are the things that have to be done to stop Google from penalizing your website. A few steps are there which could possibly avoid the penalizing, eventually.
– First of all, you need to look out for indications which show you that Google has already indexed your website or not. Getting a higher ranked page and a more popular content with large number of traffics- are some certain websites that Google may hit. So, if you are experiencing lesser number of traffics though you have a greater rank and high content material- is an indication of getting penalized from Google.
– Opt out the over-optimization, those things which appear stuffing and may be spamming the user behaviour. This over-optimization can be created by too much stuffing of the anchor keyword as well as back links that hit your website. Too much anchor text is always going to rank you higher than others, but this also brings the penalization factor into play.
– You have to create real back links and keywords instead of making them look real. Natural back links with less stuffing of anchor text or keyword based SEO is always the most procured way of avoiding the penalty from Google. Google has created this algorithm to make the playing field more level. This means that some website owners may be getting higher ranks with higher visitors, though the content is not as much influential.
Presentation is the way to go. You have to make your content full of information which will get response from the organic visitors as well as opt out the chance of using too many keywords in your text. Too many keywords in your text is what draws more attention to your website, which also brings penalty.