While it is correct that Panda did not alter everything about SEO, but still without doubt it has been a wake-up call about SEO issues that has been overlooked for a long time. The main and the most important issues are with regard to duplicate content. Despite the fact that duplicates content as an SEO issue has been around for a long time, the mode in which Google handles it has developed drastically and appears to just get more elaborate with each redesign. The panda has increased the stake significantly more.
Duplicate content – what is it?
The most basic fact about duplicate content is that two or even more than two pages can be found with the same contents. This results in confusion for the search engine when key words are used to access the contents.
Do duplicates really matter?
In reality the SEO issue of duplicate content has been around for quite some time now even prior to the Panda update, and has assumed several many figures as the algorithmic rule has altered. Let us look at these main issues briefly:
The supplementary indicator
In the early days of Google, simply indexing the network was an enormous computational test. To manage this test, certain pages that were viewed as duplicates or were of very low quality were saved in an auxiliary record called the “supplemental” record. The aforementioned pages routinely became 2nd-class subjects, from an SEO viewpoint, and lost any aggressive ranking capability. But later on say in 2006, Google incorporated supplemental back into the principle file; however those effects were still frequently filtered out. You know you’ve hit filtered outcomes whenever you see a forewarning at the base of a Google SERP.
The creep plan
It’s dependably hard to talk limits with regard to Google, for the reason that individuals need to listen to an unlimited number. There are no unconditional crawl funds or set figure of web pages that Google will creep on a web site. There is, a time at which Google might surrender crawling on your internet site for a brief period of time, particularly provided that you keep sending out spiders down twisting ways. In this way, when Google hits such a variety of duplicate content and pages it surrenders for the day? For all intents and purpose, the pages you need may not crawl or maybe they may not be crawled as often.
The regulation Cap
Likewise, there’s no set ‘limit’ to what number of pages of a web site, Google can index. There does appear to be a dynamic cap, however, and that limit is in respect to the power of the web site. Assuming that you top of your record with useless, double pages, you might push out more critical, deeper pages. For instance, assuming that you load up on 1000s of interior query results, Google may not file the greater part of your product page. All else being equivalent, bloated records will surely weaken your ranking capacity.