“If you always do what you always did, you will always get what you always got.” ~ Albert Einstein.
As a low budget firm you probably don’t have a lot of income to budget for your advertising needs. There are ways however, that you can maximize your advertising budget and actually have some good success with advertising online. Here are some ways that you can do this.
If you don’t have a social media presence online you need to get one now. This is the perfect may to market your business to masses of people. Websites such as Twitter and Facebook are hugely popular online and millions of people use these sites each day. This is a potential goldmine of new customers and clients for your business. You can use these sites to market your business, engage with like-minded people, and grow your business like never before. Social media allows you to have that instant connection with your customers and to keep in contact with them.
Social media will work just ensure that you don’t use spam practices which will backfire on you. With Facebook and Linkedin ads, brands can target the audience and skills (may be location too) as per brand promotion at an effective ROI (return on investment)
Your website or blog needs SEO or search engine optimization. You need to ensure that you use the right keywords for your content and that those keywords are ones being searched for online. By using keywords that people are looking for you’re going to get the traffic that you need to your site. You can do most of the SEO yourself or hire someone to do it for you. There are many low cost packages for available for those businesses that can’t afford a lot of expense. Remember SEO is a long term game, those who wish to see quick results, do not enter this territory.
Pay Per Click
Another way to save money is to use the pay per click or PPC method. This means that you only pay when someone actually clicks on your listing through a search engine. This type of traffic is usually better because its traffic that’s already searching for a business like yours and you will get more leads this way and potential sales. You can also try different campaigns and see which ones work the best for you. You’re able to test various keywords and see how these perform.
Search Engine Marketing has a PPC component which is much effective for quick blasts and grabbing eyeballs for the brand, however, if the expectations are for low budget, then the available amount for this channels needs to be spent ‘cautiously’.
The content itself has to be engaging for users. You want to inform them as much as possible and create content that they are able to use. By doing this, you’ll get people coming back to visit you time and time again. People want information they can actually use online so ensure that your content can meet the needs of your customers and the users of your website. You should try and create engaging content on a regular basis to keep people coming back to your site.
Your content should enhance your website such as guides, lists, informative articles, new release information, comparisons, and so on. Think of new and creative ways to create content that engages your readers in the best possible way. By creating great content you’re well on your way to marketing your business at a low cost as you can do most of this yourself.
You can market a low budget firm. You don’t have to spend a lot to get your website or blog out there in the online community. These tips should get your started and on the way to new customers and sales online.