Google Tools for Webmasters /SEO/SEM

Google Tools:

Google Adwords:
http://www.adwords.google.com
Google Adwords, a PPC program where webmasters can create their own ads and choose keywords.The updated Google’s AdWords API service lets developers design computer programs that interact directly with the AdWords platform helping in more control of the campaigns.
Here you will :

– Get keyword ideas using keyword tool
– Estimate keyword costs
– Advertising ( Search and Content Network)
– Be a Google Certified Advertising Professional and be noticed.

Google Adsense: http://www.google.com/adsense
Google Adsense, a tool for publishers, Offers a contextual advertising solution. Google Adsense Delivers text-based/images/videos ads ( from Google Adwords accounts) that are relevant to site content pages.This way you can make money from your website.

Google Webmaster Tools with Sitemap: http://www.google.com/webmasters/sitemap
Google’s webmaster tools provide you with an easy way to analyze your site. Google’s site crawling frequency, Error pages,general view of pages with pagerank, site map submission status, keyword performance and top keywords etc. are included in the link information that these tools provide.

Google Analytics: http://www.google.com/analytics
Google Analytics, a tool used to analyze user behaviour , uses a small JavaScript on the page for tracking. User navigation and funnel flow can be determined with a precisely setup analytics. Data can be gathered on visitors, cities, keywords,Google adwords campaigns, bouncing rates, popular pages etc.