Google Panda refers to changes the Google introduced to its ranking algorithm some time back in May. These modifications were so significant that many websites enjoying higher Google ranking are today moved down to the search engines results page. But, how did the introduction of Panda update bring such a drastic change to these websites? The new Panda algorithm explained that such adjustments were induced to promote the appearance of the highest quality content on the web. Well, that is certainly a great prospect; however, webmasters will have to forget the SEO tactics that were so efficient previously.
Panda is an update that places lot more importance on your website content or the “on-page” factors. However, even before the change occurred, most on-page factors were prominently outweighed by the incoming links into your site. But, at present the website or blog quality is much more crucial for the search engine. In fact, when seen from Google’s perspective it makes a lot of sense. It is the quest to provide the most accurate search results that absolutely end the user’s search for the efficient quality results. Thus when Google sends a visitor to a site they do not want to return back and keep continuing research. They simply want to ensure that the user conducted search was effective. Hence, such aspects make Google a more effective search tool.
So, what essentially make it important to understand is that there are some on-page factors that Google tends to
look for and uses to assign an overall quality ranking to your site? Thus higher quality score that a website gains on search engines is actually a way to signify that it is doing a good job. Also, having the best sites ranked at user searches only increases the search engine tool’s credibility on the web. But, there are some on-page prospects that play a pivotal role in ascertaining that significant recognition to websites. Here are some of the vital on-page factors that still helps improve that website score incredibly:
Positioning images and contents on web pages – Placing images in a way so users scroll down the page to see what continues after it. So, if visitors start interacting with your website finding the contents interesting, they’ll continue checking it out for long. Hence, it means a longer time span spent on your site.
Increased internal linking to other pages on the site – Just consider how popular websites use internal linking to refer visitors to other entries on the same portal so that visitors can find all information at one place. It helps your visitor engagement, something that is looked at positively by Google.
External links off website must be “No Follow” – Though this isn’t the rule of thumb, yet you want to make sure all advertisements or similar links that go off the website’s internal pages are absolutely marked “No Follow”. It also includes the comments section of the site’s blog where all links placed must be “No Follow”. This is a vital factor that still remains true even after the latest Google Panda update.
Content must be dynamic wherever possible – Noticed mostly for blogs where blogging platforms keep the same content in the supplementary columns. But, it does not accomplish providing updated information that visitors come looking for. All content and even columns must have relevance to the current page.
Low bounce rate – What was significant back then and even till this present day is that site bounce rate must be the lowest at all times. Google Analytics measures such statistics as the percentage of people that visit the page from search and then return back to the results page. Google prefers that users must explore what they required at the website and not bounce away if they don’t find it. Ideally, it would be fabulous if visitors stayed at your website for more than 10 seconds. In that case, more relevant content and updates does help. Videos can also engage people to the site.
There are more factors which are not included above, you can suggest from your experience via commenting and spread knowledge.