The PPC or the Pay-Per-Click is a method of advertisement that begins with a meeting (yes believe it), where you understand the client requirements properly and propose your PPC campaign. Next step is PPC agency or SEM consultant to target at establishing the objectives for the advertisement and determines a strategy for search engine advertisement. Then most of the PPC companies will draft a Custom Pay-Per Click Advertising Proposal that is precisely designed to meet the client’s needs. The 2nd part is based on the products or services offered.
Search Marketing agency will likely go on to organize the PPC account, it may be a branch of their existing MCC account if Google Adwords or Bing Adcenter is used or similar. The keywords are of great importance as they bind the campaign and the advertising groups together. This strategy is employed to minimize the cost and to target advertisements more resourcefully. Assuming that the online marketing is proceeding with the crucial keywords, the third stage is the most important. The suitable keywords guarantees that the number of wasted clicks are minimum and the client is reaching its targeted demographic. Most of the successful ad companies perform extensive keyword search and collect the correct keywords per group, which will be deferred to the client for approval. On approval the keywords are implemented in the respective ads. This is the first stage of the life cycle for PPC.
After the competitive research and assessment regarding smallest bids for all the keywords chosen, PPC agency or consultant will most likely set bids for the keywords and establish the campaign as well. The right budget holds the key to ensure visits from the target demographic and to maximize your ads’ exposure.
Fifth stage includes building strategies with the target keywords to create a more effective advertisement. PPC agency is tasked with crafting eye-catching ads to make the client’s ad strike out and grab more attention. The landing pages for the ads are chosen, and two ads per group is created, barring any other specifications. Search marketing companies generally suggest the implementation of Google Analytics tracking code onto the website created. It helps to measure the outcome of the campaign. It is done by providing necessary information about the site KPIs and metrics. Once the code has been implemented, the website gets linked to the clients account and crucial visitor data including segments and channel flows in. These are the intermediate stages of the life cycle for PPC.
After having the Key elements in their respective places, the next task is to impart finishing touches to further optimize the ad campaign. To set the campaign live all the client needs to do is to enter the payment options with the PPC ad agency or the client as per the agreement. After the PPC campaign is set live, monitoring and tweaking it is immensely important, especially for the first couple of weeks. PPC executives assigned to the client will generally analyze the click patterns and change the keywords, budgets, ad copy, or landing pages.
The cycle continues for optimizing based on the patterns, learning and experience. Client is provided with performance reports and share dashboards. This is the final stage of the life cycle for PPC called as campaign management.