Advertising is all around us. It is the same with in-game advertising that is developing more and more in these last few years. But, do you know what in-game advertising is? In-game advertising is referring to advertising for video and online games. This refers to advertising a game that is made for a product.
This in-game advertising was started in 1978 and today in-game advertising industry develops in large opportunity for companies to promote their products and services in this way.
Any kind of advertising is the same as a relationship. Advertises should get the product or the service more close to the heart of the client. In that way the client will start to trust to the company that produce really quality product that is worth to buy it. It is the same with in-game advertising. This type of advertising is integrated into the game and it is showing on the display in the background while someone is playing a video game. Customers describe this type of advertising like dynamic advertising that can take off your attention from the game and can focusing you to the in-game advertising.
In-game advertising is short, colorful, dynamic, interesting and loud. These characteristics are necessary for advertising to be successful and catch the attention of people eyes. That’s why many companies that are part of this business and crate in-game advertising are saying that this is actually the future of the whole advertising. But, what is actually the future of in-game advertising? What is the reaction of advertising industry to in-game advertising?
In-game advertising is seen as an important tool to the next generation of advertising. Gaming was started to develop more and more in last few years. Because of that, many companies start to use games as a tool for advertising and later in-game advertising started to be the main way for increasing the business and profit of the companies.
Also, companies that were using the traditional advertising are stared to experiment with in-game advertising. Most of them, when choose the in-game advertising to promote their products and services, are become more successful and increase their profit. Gaming industry still has some mixed feelings about in-game advertising.
Some, accept this new generation of advertising, but some are still skeptical if this type of advertising will survive or not in the future.
According to a research, today the technology is really developed and that is positive for the future of in-game advertising. Many people, especially college students are using new technology to play any kind of video games. This for sure will increase the percent of players and also the percent of the profit of many companies that are planning to use in-game advertising as an important tool for their business in the future.
Traditional advertising will still be attractive even for the new start ups that will come in the business world. However, step by step new businesses will see that in-game advertising is the new solution for this new technology, especially for increasing all new start ups that are appearing on the market.