Search Engine Optimization (SEO) and Web Designing are inseparable from one another because the point of creating a well-designed business website is to attract maximum number of visitors and retain them as customers. However, poor SEO makes sites invisible or extremely hard to find which defeats the purpose of time and money invested for creating a good-looking website. Thus, web designers and developers must keep in mind several cardinal facts while designing any such website if they wish to make it effective in attracting users’ attention. This involves maintaining a fine balance between visual appeal and functionality.
- Any website that has an intuitive and easy to navigate homepage is likely o create favorable impression in the mind of the first time visitors. Moreover, such visitors are likely to return and suggest the site to others. Therefore, it will help in increasing the total inflow of traffic to that site in an exponential manner.
- The website needs to have a unique design and layout to attract visitors to it and retain them for repeat visits. Many of the webpage developers and designs often fall for the temptation to replace the ugly and boring heading texts rendered by the browsers with eye-catching images. However, the problem with this approach is that the search engines are not capable of seeing images in spite of their powerful search capabilities. This is precisely the spot where the web developers ought to putting their keywords, but using an image there turns out to be a case of lost opportunity.
- Talking of keywords, many more web developers tend to overstuff their websites with keywords. However, they ought to refrain from doing this, and use the keywords only sparingly in the body of the content. The most effective practice is to include the keywords in the URL of the webpage along with the title tags and heading tags. These are the precise spots that the search engine algorithms attract great importance to, and including keywords at these spots is not going to prove to be a mistake.
- Another major mistake committed by the web developers and designers is the ambiguity in the landing page, which tends to dissuade a large number of visitors from visiting those sites ever again. Including paid adverts in the landing page is not a great idea, and the best thing to do is keep the content as relevant to the topic of the website as possible. A relevant landing page along with unique content and great title helps in bringing visibility in most search engine results.
The internet has emerged as most popular platform for the buyers and sellers to meet and transact. A well-designed website can go a long way in making any business more attractive to its prospective customers.