In SEO measurement is critical to improvisation and success. Continuous tracking of the SEO campaign is of much significance. Professional optimization experts cross check the data about the exact rankings, links, referrals, and more to ensure that their SEO strategy is in track for a successful road map creation towards effective search engine outcomes. Although in this aspect every business is unique with each website having different metrics, these factors are almost universal. In this list there are metrics that are critical to SEO. Here’s an insight.
1.Visits via Search Engine referring
It is critical to keep track of every traffic source that enters your site. The key points include:
• Direct Navigation: Search traffic, email links, bookmarks, etc.
• Search Traffic: Search queries that send traffic from search engines.
• Referral Traffic: From link backs across the web, campaigns, promotions, emails, etc.
These exact numbers help in understanding the SEO performance of the website. It gets easier to identify the weaknesses and serves as comparison over the data trend. For instance, if the traffic has spiked incredibly; however, the links come with low relevance, it is not a good sign. But, if the traffic falls considerably, then the campaign isn’t working. Hence, this data should be used to track the marketing and plan for more traffic acquisition campaigns.
2.Specific Search Engine referral visits
There are three major search engines that make up for over 95% of search traffic in the US and 80% in other countries. The contribution of search traffic measure from each engine is critical for few aspects:
• Comparing SEO performance and market share
By not just checking the search engines broadly, but an insight into the exact contribution of each platform is great to estimate its market share. Certain niches would be quite popular in general such as internet services and technology than other areas like real estate, sports, or even cooking.
• Knowing cause of potential traffic drops
If search engine traffic tends to drop at any point of the campaign, understanding about the contributions of each search engine is essential for diagnosing the issue. But, if the traffic is low for all engines suddenly the problem could be that of accessibility. However, when the drop is witnessed for just one platform, say Google, it is more likely to be penalty of your SEO efforts for that particular search engine.
• Tactics that make impact
It is quite likely that some efforts taken in the endeavor provides positive results on some search engines than others. For instance, optimization techniques like keywords addition has more benefits with Bing and Yahoo! When compared with Google. Anchor text links from wide variety of domains has more impact on Google than others. So, eventually such a study reveals how to cross check the SEO results for a better campaign effort focus.
3.Keywords and phrases referred visits
Keywords are another crucial inclusion in the SEO analytics chart. You would want to keep track of these regularly so as to identify new keywords trends, see what terms are doing well and also find out those keywords and phrases that is bringing significant amount of traffic. Tracking the top terms relevant to your niche is valuable for your business. Every year search traffics tends to rise on these platforms, so a considerable decline in referrals means problems are definitely lurking ahead. Also, some keywords are in demand only certain times that can affect rankings.
4.Search query conversion rate
For businesses, there are few metrics that are as important as the conversion. Find keywords and phrases that send visitors increasing focus on improving and ranking landing pages. A proper conversion rate tracking is definitely important, but there is a lot to it. Explore data to uncover interesting data about how conversion commences on your website.
To monitor SEO performance, knowing the number of pages that receive traffic is essential. While other analytics data is highly important, these are the ones applicable in every SEO method to get the maximum value.