So what are the most searched keywords in India on Google?
The intention of discussing these keywords in the context of India’s most preferred search engine (Google) is to identify the latest trends, events and happenings. Although marketers may anytime take inference and get influenced by the niche categories and segments to enhance their online marketing, social media and PR campaigns which may include providing custom reports to the advertising clients.
The year 2013 saw a lift in the railways board brand IRCTC which is #1 keyword in the most searched section. IRCTC has enhanced its services portfolio towards selling products and also starting outlets at a few metro stations.Travel season has its own peaks in search in India mainly Diwali vacations and summer holidays.Supporting its stand to the #1 spot in Google search IRCTC also has PNR Status checking users.
For a country which as Cricket as an equivalent religion in itself, the top #2 keyword should not be a surprise and its the most popular online cricket commentary and score update website CRICINFO (now redirected to espncricinfo.com)
#3 Spot is occupied by India’s own Amazon (as they say) FlipKart. Growth of online retail or etail in India has been enormous in the last 5 years and Flipkart leads the way. Survived in troubled times and now leading the ecommerce wave, Flipkart has an interesting online shopping story to tell.
In the top 10 keyword mix, lot of searches are around banking login and netbanking access, which shows people do find it easy to search on google for these terms than go to the bank and click. HDFC Netbanking, SBI Online and Axis Bank among top 10 keywords searched by the users in India. That’s something the UX teams of the banks should take a note of.
Candidates looking for government jobs in India have searched for SSC – Staff Selection Commission of India and one other surprise entry IBPS – Institute of Banking Personal Selection.
Olx which claims to be India’s biggest marketplace is at 9th position in the top searches on Google. People are giving more preference to buy and sell items online and are more comfortable doing so as compared to the past. This is in line with the success story that sites which provide online classifieds in India are claiming.
Data Source: Google Zeitgeist and Google Trends, 2013