Optimizing Humans: The art of data-driven social marketing

How simple can you be to deliver results?

The KISS (Keep It Simple Silly) approach.

$690 million were raised by the subject line ‘hey’ for Obama Campaign.

Case Study: Quicken gained 70% global market share with social media, if you aren’t productive within 8 mins of opening the box, tear up  the invoice.

Mapping Search to Social

– Explore the related search on social platform and then map them.

– Search comments on google, identify the TG, start communication and engagement with ‘really’ interested people

– DO NOT SELL : selling directly is a bad tactic for social media

Excercise Genuine Social Behavior

– Respect and interact with your userbase

– Let them know you enjoy talking with them as they do as well.

Mashup Paid with Social Strategy:

– Using EdgeRank algorithm which turns leads to amplify social media tactics and conversions.

– Facebook isn’t the only one.

– Youtube promoted videos to generate virality.

Classic KPIs –

Funnel visualization: discovery to realization to consideration to leads

Disruptive Indepth KPIs –

Engagement duration

Engagement ratio – likes, comments, shares. challenge for other platform.

Response and activity ratio. Using custom events in Analytics software to identify the dropouts.

Identify key influencers and leverage using social media tools like Hootsuite / KLOUT (score)