Social is not interactive, social media is not information generator, its a platform for information interchange. Person’s identity has difference over Brand’s identity.Brands hope that whatever they give, consumer will love it.
When Brand has a media and talks to consumers the conversation starts.
- asks – answer
- critiques – measure
148 millioin people on TV – TAM
600 million on Mobile
Exclusive content for the specific audience can attract audience on the web.
Campaigns and Activities: (non-interactive)
Audio-sodes, photos, video reviews, leaked footage, daily webisodes, weekly webisodes, live streaming, raw videso, exclusive edites, blogs downloads
Interaction by: (interactive)
Tweets, posts, forums, multiple apps, contests, live chats, u.g.c. campaign, official game, meet-ups, tweet-ups, fan art
Nano Drive: Share pics as you go (4 teams)
Audience aided, audience fueled, audience added
Summary: User Generated Content can create more Brand Advocates for you than just Marketing.