The cycle of interactivity: Importance of content in the ever-expanding social media and digital space

Interactivity

Social is not interactive, social media is not information generator, its a platform for information interchange. Person’s identity has difference over Brand’s identity.Brands hope that whatever they give, consumer will love it.

When Brand has a media and talks to consumers the conversation starts.

  • asks – answer
  • critiques – measure

Content Consumption:

148 millioin people on TV – TAM

600 million on Mobile

Exclusive content for the specific audience can attract audience on the web.

Campaigns and Activities: (non-interactive)

Audio-sodes, photos, video reviews, leaked footage, daily webisodes, weekly webisodes, live streaming, raw videso, exclusive edites, blogs downloads

Interaction by: (interactive)

Tweets, posts, forums, multiple apps, contests, live chats, u.g.c. campaign, official game, meet-ups, tweet-ups, fan art

Nano Drive: Share pics as you go (4 teams)

Inclusive Events:

Audience aided, audience fueled, audience added

Summary: User Generated Content can create more Brand Advocates for you than just Marketing.