If you are the owner of a website or webmaster / web admin involved with day to day management of your company or personal website, chances are you ar...
Keyword Research and Holistic Keyword Optimization
Do I trust Google Tools or other Paid tools, who is more trustworthy? The fact Google Adwords show the paid search data when we do keyword research wi...
6 Commandments from a Digital Marketing Expert
Evolution of Digital has been a see and ad, go to store and buy in a traditional way. The new maze has many touch points and the journey does not end ...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
Lean Searching – The Future of SEO
History of Link Building: 1998 – Reciprocal links 2003 – Link networks 2005 – social media links 2007 – linkbait, penalty on p...
Integrated marketing — What does it mean?
Integrated marketing — What does it mean? Ritu Gupta: What is integrated marketing and challenges With Dell the challenge is to be where the target ...
SES New Delhi 4 – 5 Dec 2012
Keynote address Search engine marketing — The essential best practice guide for 2013 Keynote Speaker: Crispin Sheridan, Senior Director of Search Ma...