The notion оf аd ѕеrvеrѕ bесаmе hоt about a dесаdе ago, уеt many mаrkеtеrѕ still fоrgо a range of оbvіоuѕ bеnеfіtѕ, ope...
What the heck is Visitor Segmentation and why every business needs it?
All data in aggregate is “crap”. ~ Avinash Kaushik It starts from assumptions, experiences and guess work logic however creating visitor s...
Google Display, Retargeting, RTB & PLA
I knew half of his advertising was wasted, just didn’t know which half. ~ John Wanamaker Online marketing is all about creative imagination, the...