Before starting a business and having successful company on the market, you need to know some promotion tips and strategies that will help you to succeed and reach your goals. However, in educational institutions online promotions and strategies for online marketing are not that developed. Do you wonder why? Well, there are several reasons for that.
First, SEO will give you competitive advantage. According to latest researches, from 60 to 80 percent of the highest educational market does not invest in SEO. For sure, this depends of the type of the school, but these numbers are showing that promotion tips and strategies in online marketing are not part of educational institutions. After knowing this fact, especially in 2014 these percentages will fall, but still there is a large gap to take advantage of.
Second reason is a Prospective student relies heavily on search to find schools. When students are searching for a school they concentrate in using search engines as a primary tool. That’s not something that will give a quality in educational process especially if students what to be successful in business world.
Third reason is you must rank highly on page one of the results pages to be found. The researches show that 75 percent of the students will never get to university website if the website is not gets to page 1. So, if you want to increase your educational institution using website as a tool for online marketing, you need to get to the top 3 organic listings to have a chance to being clicked.
Fourth reason is searching generated leads close at the highest rate. Generated leads which are also known as in bound leads are actually the highest quality leads that you have. So, according to a research, 14.6 percent of SEO generated leads will close, while outbound leads have a close rate of just 1.7 percent. Of course this is an education specific.
So, it is obvious that educational institutions should promote themselves, but they need to have useful online strategy to succeed in that. So, there are some useful tips of how online promotion tips and strategies for educational institutions will help them and influence to students. Guide tour is one of those useful tips. Educational institutions should offer elements of the popular campus tour online. When students will see what the university can offer him, especially when it comes to campus in the university, probably he will start be more interesting for that educational institution.
Also, if the student who need to choose his next educational institution, can ask a question online, that will help to increase the level of online promotion for that educational institution. Web content and printed materials are great start for that. Also, customer service starts to be more and more useful for students, so this is another great online promotion tip and strategy for educational institution.
Solutions for online promotions tips and strategies for educational institutes are always here. For example, the institution should invest in creating an online alumni magazine that can be powerful tool for next generation that is planning to be part of that educational institution.
Also, using social media for spotlight day by day life at the school can increase the attention of the student. Social media can help you to build a strong relationship with the community, especially with your next students. Besides that, investing in mobile application can always bring benefits for online promotion for the educational institutions. Almost every student has smart phones and uses them for informing, especially through social media. Educational institutions can use that to promote themselves online and having a success year with high number of new students.