Viral Marketing Ads:
The tool which is of once create-then let it go…. it creates a brand impression + Promotion + Advertising + Learning – Awareness on every bounce and everyone who is related, anyone who receives, forwards, views or interacts is helping the brand awareness grow. I’m referring to Viral Marketing. A powerful tool, much under-utilized by Search Marketers till date.
Wikipedia defines viral marketing as
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
Indian Case Study :
a) Case 1.
an example of Gradual Brand / Event Promotion via series of Viral Ad Spots:
In indian perspective, here are some killer viral ads, though provoking and creating interest about GoaFest 2007.
Viral AD 1
Viral AD 2
Viral AD 3
Viral AD 4
Viral AD 5
Viral AD 6
Viral AD 7
b) Case 2
Company ads for Products / Services
A company has a distinctive edge when it comes to Viral Marketing Ads in India, Yes its WebChutney
Some of the killer brand promotion ads ( Funny Stuff) created by webchutney are here:
Thakur Ka Inteqam
A viral for wrigley’s. … animation thakur ka inteqam , Theme : bollywood sholay
Bade dino ke baad
Another Viral advertisment created for Microsoft outlook. … Theme : Bollywood Chitti aayi hai… pankaj udhas …
Arey baba chalis chor
Airtel , KBC showcase…..
Vikram Betaal:
For CenterFresh
Before viewing the ideas and ads, the interest and awareness is a normal one, but after all this stuff, an excitement factor creates curiosity and the viewer will think, lets give a try !! Success…..
