What is Web Analytics?
A tool or a software that collects data on web site using certain scripts to study users behavior and search patterns.Traffic reports and classification done using such analytics softwares help in better ROI (Return on Investment) as users interest and navigation can be interpreted in perfect sense.
More usability in website design and more products can be launched with the analysis of such data.
Popular web analytics softwares are:
– Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site
– Onestat.com Offers advanced web site traffic analysis software and a free counter for measuring visitor behaviour.
– ClickTracks.com Analyzer reveals website visitor behavior patterns. It reveals search engine queries and PPC ROI.
– Web Analytics and Web Statistics from WebTrends.com, the worldwide leader in web analytics. Accelerate your conversion rates and web ROI
– Statcounter.com offers a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats
How to use web based web analytics ?
Its simple, most of these analytics tools use a piece of script (javascript) which you need to put in the body (html tag body) on each page you want to observe. You are done!!
