Digital Marketing, a New Trend to Earn Money.
Digital marketing is the modern way for advertisement which has grown and still growing due to the vigorous use of the internet. Many would have received mails from strangers with website links. This is precisely digital marketing. Digital marketing has created a revolution in internet based jobs and has helped people earn considerable amount of money. The person who wishes to take a career in digital marketing should update himself to the latest technologies every now and then for promotional campaigns. Being extra creative doesn’t hurt either.
Where can it be learned?
Digital marketing is a course for people who have a creative mind and strong internet knowledge. Most of the institutions offering these courses prefer people having an under graduate degree in any stream as digital marketing requires a person should have an idea on at least one stream to boost their creativity. The course has been separated as Diploma in digital marketing, Executive programme in digital marketing and M.Sc., in diploma marketing for different modules. The course covers Search Engine Marketing, Search Engine Optimisation and email marketing and many management institutions offer this course like NIIT.
The scope of it:
Digital marketing can fetch more money for the creativity which attracts the people and money is earned by clicking the ads. Google Ad Sense is one part of advertisements that uses digital marketing. With Google Ad Sense or any other advertisement agencies, the website owner can keep the track of every advertisement and expenditure. Another part where Digital marketing plays a vital role is Social Networking. With a whopping number of users on Facebook, Twitter and YouTube, digital marketing is used for promotions and advertisements on these sites. Marketing is done through emails as well but many users mark them as spam and this method’s popularity is comparatively less. Jobs can be in streams like e Commerce, email marketing, planners/buyers, sales, online marketing and more. There is no limit in the salary for those people who have experience and it is said that a fresher can expect a salary of Rs15000 – Rs30000 per month.
The rise of the online education, online shopping and other activities is resulting in the growth of digital marketing. The potential growth brand promotion is peaking with internet based public relations. The customers never go directly on a web address as soon as they see it, they need some kind of attraction to be there to attract them and attract the provision of that is the duty of the digital marketers. The job opportunities are plenty in this sector and give an attractive salary for simple work. A digital marketer can earn lot of money even during the recession period. This gives the opportunity to work at home at the desired time making it a hassle free job to take up.