Buying multiple domains may be perceived as excessive, however utilizing those domain in a proper way could tremendously enhance search traffic opportunities. Though you may have only 1 main domain which you are focusing to develop and get traffic to, there exist several advantages to forward secondary domains towards your main site.
The given 3 reasons assist the advantages of multiple domain strategy:-
Drive traffic towards single developed webpage:-
Creating a website needs a great amount of patience and resources, which many times become an overwhelming task if you have purchased multiple domains.Just because you own multiple domains, however, does not mean that you need to create each one in order to reflect its own personally unique webpage.
Forwarding several domain names towards a single developed webpage will allow you to control more web space without needing to create it all. By concentrating on perfecting single site, the remaining can supplement the process of web development, but they will still offer you the advantages of driving traffic towards your website.
Employ Vanity Domain Name In Order Top Track Your marketing Efforts:-
In order to track your marketing campaign, use vanity domains
One of the crucial parts of your marketing success depends on measuring the success of your newest marketing strategy. If you are spending money for advertisements, regardless of your outlet, it’s necessary that you know whether the campaign is adding any value to your organisation, however, it’s never that simple to establish. Using vanity URL, you will be able to better capture your traffic which results from your marketing efforts. It will still boost the traffic to your main domain, if you utilize this vanity domain into your advertising & will allow you to inspect the exact effect of your marketing efforts by determining which domain resulted the traffic to your website.
Claiming Your Brand:-
Owning multiple domain names will allow you to claim your brand, & some variables of your brand, which you would prefer that your close competitors will not get the opportunity to use. As almost fifteen percent of the total searches on Google daily have been hardly seen before, your visitors may change their method to remember you website name. By owning a number of similar domains, you will also cover possible searches & type-in options & will benefit from each chance that draws buyers to your site.