Internet and Marketing Industry Updates

Why you need to use Live Google Pin (in android)
Less known but useful update: Live Google Pin the score feature for sports followers. Was first launched as a floating live score in June’18. Useful for those who can’t wait to see the score. The usability has been immaculate and if you are a cricket fan, this one is must for you.

WhatsApp latest updates: Delete messages feature to roll out soonAccording to the buzz around: a new feature on whatsapp; post the Whatsapp from FACEBOOK rebranding done; to be introduced (starting with whatsapp groups) for auto-disappearing messages. Those who use snapchat might have experienced something like that before. Although there is no confirmation on date and rollout details as yet.

Instagram removes IGTV button
Bye Bye orange button… A few days back instagram has removed IGTV button from its main screen. Was launched around year and half with only 1% users utilizing the functionality.

What is Whatsapp’s dark mode and how to enable the same in Android?Firstly this is in beta and with limited in rollout, meaning not every device might able to see/access the dark mode.See if you are the lucky one, here are the steps
1.Go to the 3 dots right hand top of your whatsapp home screen
2. Settings
3. Chats
4. Choose Themes (here is the differentiator, if you don’t have it then leave it)
5. Among Themes, choose dark
6. Done

Microsofts new web browser, have you seen it?
Microsoft has launched its new Edge Chromium browser for Windows 7 (and above) and macOS. You can download a stable version of the browser from the authorized source. Browser notifications can also be controlled/blocked from settings tab.

Google’s rich snippet to exclude repeated entries
With the latest rich snippet algorithm change, Google has limited the number of webpages to be displayed in an SERP, this will avoid multiple entries which was very common earlier. Will be another challenge posed for the SEO fraternity.Organic listings and the corresponding traffic to the web/app will impact significantly if you are getting more from more than one SERP pages list in the search results.

Whats the bad news for mobile marketing pros with the latest google measurement restrictions?Search traffic to download ratios will get impacted as Google’s action to limit third party access/verification for IOS in the wake of personal data usage. Marketers will have to readjust and recalliberate the campaign KPIs (key performance indicators) accordingly. Inventory purchase via third party cookies will also get a significant impact, cost will go up as the user targeting will not be as precise as it used to be earlier.

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