Here is my handpicked collection of marketing news, events and happenings which may be related to you.
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Facebook Jio $5.7 Billion deal
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore), the telecom unit of Reliance Industries Ltd (RIL) in a deal that gives the social media giant a firm foothold in a fast-growing massive market and helps the Indian oil-to-telecom conglomerate to significantly cut debt. Read on
Amazon India will soon list small local shops as sellers
Amazon India is going to launch its project that will encourage local shop sellers to come online to sell their products.
It will offer training for shopkeepers and retailers who have no prior experience in online markets.
Amazon will reportedly invest around Rs 10 crore and has reached out to 5000 local stores.
Read on
Facebook rolling out free video calling for up to 50 people
The new features include Messenger Rooms, which will allow Facebook and Messenger users to create group video calls of up to 50 people. Previously, Messenger video calls were limited to eight people.
Messenger Rooms poses an immediate threat to Zoom and Houseparty, two video-calling products that have seen their usage skyrocket over the past month as a result of the coronavirus pandemic.
Read on
India’s Aarogya Setu app crosses 75 million downloads
Aarogya Setu, a government app for tracking coronavirus patients, has recorded 75 million downloads till date, the Ministry of Electronics and IT (MeitY) said on Friday.
Read on
Google Shopping makes it free for merchants to list products
It will soon be free for merchants to list products in the Google Shopping tab in search results.
SEOs and site owners focusing primarily on organic search can, for the first time, add Google Shopping to their toolkit.
Before the end of the month, this change will take effect in US search results with plans to expand globally by the end of the year.
Read on
TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop
This week, the platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc.
Read on
Coronavirus Brings Down Social Media Influencer Earnings By 60-70%
Social media influencers have power in the marketplace at any given time, directing attention on chosen products, brands and experiences. However, in the aftermath of the coronavirus outbreak, as marketing budgets grow thinner, earnings of social media influencers have also dropped by about 60-70%
Read on
Twitter will now let users see Retweets with comments of any tweet: All you need to know
Twitter is all set to roll out an interesting feature and has already begun testing it. The micro-blogging site is testing a new feature that would show all the posts that have been retweeted with a comment.
The new feature by Twitter is not something outlandish, you can still search for retweets that include comments but by introducing the new feature, Twitter wants to make the experience simpler for all its users.
Read on
Google to make verification mandatory for all advertisers
Alphabet Inc’s Google said on Thursday all advertisers would have to complete a verification process before buying ad space on its platform, starting this summer, in a bid to make its ad practices more transparent.
Advertisers will need to submit personal identification and business incorporation documents that prove who they are and the country in which they operate in, the company said in a blog post
Read on
Quora’s new Ads Manager design.
This update contains improvements to the design of Ads Manager with the goal of making it easier to navigate and manage your campaigns. You’ll quickly discover the many visual usability enhancements that make for a smooth, easy, and efficient experience.
These new design changes are already available in your Ads Manager now, so login to check it out.
Facebook Will Warn People If They “Like” Fake Coronavirus News
We want to connect people who may have interacted with harmful misinformation about the virus with the truth from authoritative sources in case they see or hear these claims again off of Facebook,” the company’s VP of Integrity, Guy Rosen, said in a blog post.
The procedure will be rolled out in the next few weeks, according to Facebook
Read on
Google tightens Play Store rules to stop Android app subscription scams
Google has announced a series of new policies to make Android’s in-app subscriptions more transparent to users. Starting on June 16th, apps will have to be clear about the terms of their paid subscriptions, and free trials and will need to provide a transparent way for users to cancel them. In addition to the rules for app developers, the Google Play Store is also providing more information to users directly, notifying them when free trials end or when long-term paid subscriptions are about to renew.
Read on
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