LUMA’s latest Market Report covers the public and private markets during Q1 2020. Amid the outbreak of the COVID-19 pandemic, the beginning of an oil price war between Russia and Saudi Arabia, and subsequent public market sell-off, Q1 2020 was a challenging quarter. Deal activity was down across the board, with Ad Tech and MarTech deals off ~50% and Digital Content deals off ~20%, relative to Q1 2019. More info
Media and entertainment industry in 2019 grew by almost 9% to reach INR 1.82 trillion: FICCI – EY Report 2020
The Indian Media and Entertainment (M&E) sector reached INR1.82 trillion (US$25.7 billion) in 2019, a growth of ~9% over 2018 states the FICCI EY report.
In 2019, digital media grew 31% to reach INR 221 billion and is expected to grow at 23% CAGR to reach INR 414 billion by 2022. Digital advertising grew 24% to INR 192 billion driven by increased consumption of content on digital platforms and marketeers’ preference to measure performance. SME and long tail advertisers increased their spends on digital media as well. Pay digital subscribers crossed 10 million for the first time as sports and other premium content were put behind a paywall. Consequently, subscription revenue grew 106% to INR 29 billion. Digital consumption grew across platforms where video viewers increased by 16%, audio streamers by 33% and news consumers by 22%.
More info
Appsflyer’s performance index: google reigns as top player in mobile app advertising
– Google tops the power ranking, while Facebook is still retargeting king
– Regional and local players are making their mark, with TikTok seeing tremendous growth
Gartner has launched its magic quadrant for global marketing agencies:
As CMOs strive for customer experience wins and revenue results, global marketing agencies are adding capabilities to meet these new demands. Marketing leaders seeking a global agency for strategies and solutions across the customer journey can use this research to guide their selection process. More: https://www.gartner.com/en/documents/3904436/magic-quadrant-for-global-marketing-agencies
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